Applied Improv is even in Forbes

Slowly, but surely, Applied Improvisation - the practice of using improv skills to improve business function and culture - is moving into the mainstream.

Now, there’s an article in Forbes. That is mainstream.


  • It’s in Forbes.

  • It gets some of the concepts correct and acknowledges that there is more to it

  • It’s a quick read


  • Of course the photo shows someone at the microphone, because even if the writer knows what improv is, the editor and/or designer did not.

  • It’s a little heavily focused on Presenting. That’s OK, because improv helps a LOT with Presentation Skills - ask us - but there’s way more.

“Improv has become part of our daily nomenclature. It’s part of our culture. We now embrace the unknown and face any challenge with confidence, professionalism, tact and a whole lot of laughter.”

Wouldn’t that be sweet at your company?

Read for yourself.

Podcasts featuring CSz Portland - Patrick Short & Ruth Jenkins

After our latest appearance - on the Community Theater Heroes Podcast - one of our folks suggested we collect our podcast appearances in one place.

Thesis: Theatrical & Improvisational Techniques for the Corporate World

Michelle Baxter, (MS, AA) – Drexel University) has released her Master’s Thesis.

Theatrical & improvisational techniques for the corporate world: how the performing arts are helping create a more adaptable workforce for the 21st century

Baxter, Michelle N.

Vakharia, Neville

Performing arts; Arts administration; Leadership–Study and teaching; Organizational behavior
Thesis (M.S., Arts Administration) – Drexel University, 2014

Performing arts organizations are helping create a more adaptable and innovative workforce by providing the business sector with corporate workshops that utilize theatrical and improvisational techniques that build leadership skills and promote team building. This paper aims to help performing arts organizations see the mutually beneficial practice of offering corporate training workshops. These programs not only help businesses explore the ways in which they can remain relevant and innovative in today’s competitive global market, but in doing so, they also create sustainability for the arts organization itself. Performing arts organizations must expand marketing efforts for corporate training programs, which not only increase earned revenue but also raise awareness about the role of the arts in the creation of a more innovative and adaptive workforce. While some performing arts organizations may look at this as “going corporate,” the organizations that provide these workshops truly see this as yet another way that the arts are able to positively impact our communities.

Here is a link to the site where you can download the pdf.